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PR6 - Programs for adherence to laws, standards, and voluntary codes related to marketing communications, including advertising, promotion, and sponsorship

In general, AEP's Marketing Communications activities are guided by "AEP's Principles of Business Conduct: The Power of Integrity." Specifically, the principles state:

"A key to AEP’s business success lies in our ability to please our customers by meeting their needs in ways that improve their quality of life. This includes delivering safe, efficient, and reliable services of consistently high value and promoting our products truthfully. If we please our customers, we will please our regulators, our financial results will reward shareholders, and our employees can reap significant rewards. AEP depends on long-term, continuing relationships with satisfied customers. Cultivating a reputation of honesty and straightforward communication is fundamental to this long-range approach."

AEP also adheres to the principles and tenets outlined in the International Chamber of Commerce International Code of Advertising Practice with respect to the protection of consumers from false or deceptive advertising. AEP also abides by all FCC requirements that apply to the broadcast outlets with whom our designated advertising agency(ies) interact.

In addition, the members of AEP's Corporate Communications organization take additional guidance from the Public Relations Society of America's Member Code of Ethics. The Code sets a standard for the professional practice of public relations in the areas of advocacy, honesty, expertise, independence, loyalty and fairness in dealing with clients, employers, competitors, peers, vendors, the media and the general public.

With respect to the disclosure of information, the Code includes the following guidelines:

  • Be honest and accurate in all communications.
  • Act promptly to correct erroneous communications for which the member is responsible.
  • Investigate the truthfulness and accuracy of information released on behalf of those represented.
  • Reveal the sponsors for causes and interests represented.
  • Disclose financial interest (such as stock ownership) in a client's organization.
  • Avoid deceptive practices.

 

2012